Strategic Path of the Directorate

Vision

The Tourism Directorate exist to enhance total tourist experience by aggressive destination promotion and marketing

Mission

The Tourism Directorate exist to develop cutting edge polices, plans, programmes and offerings that will enhance the overall development of the tourism sector internationally and locally.

Functions

• The directorate develops and reviews policies for the tourism sub-sector of the Ministry.
• It identifies and develops domestic tourism potentials, opportunities, appraisal mechanisms as well as systems, plans, strategies, and standards to enhance efficiency and control.
• The directorate also generates value addition in the management of activities within the sub-sector.
• It identifies and develops diaspora tourism potential and opportunities and appraisal mechanisms, systems, plans, strategies, and standards to enhance efficiency.