The Minister of Tourism Arts and Culture (MOTAC), Dr. Ibrahim Awal has reiterated governments commitment in ensuring that, its 1million job targets by the end of 2024 is achieved through an enhanced domestic and international tourism.
This he explained cannot be achieved if players in the industry do not effectively set up their operations as tourist operators to join hands with government to make the sector flourish.
Dr. Awal made the remark during the launch of the National Tourism Destination Single Window application dedicated to streamlining services and operations of Ghana’s tourism sector.
According to Dr. Awal who launched the app at Kempinski Hotel in Accra on July, 12,2021, the ‘National Tourism Destination Single Window project’ noted as the “VisitGhana App”, is a one stop area to access services and operations in the sector.
“We are going to train 10,000 tour operators within the tourism value chain this year and early next year adding that Customer care is an integral part of tourism to engender multiple visits where people are compelled to visits the tourist sites repeatedly and not once and fail to return.
He admonished sector players to invest in training front liners to equipped them with skills and competences to ensure Ghana becomes the number one tourism destination in Africa.
Dr. Awal further pledged governments continues support to improve infrastructures at tourist attractions sites and adequately brand it well for an improved income for national development.
The Chief Executive Officer of Ghana Tourism Authority (GTA) Mr. Akwasi Agyeman, recalled few years ago where the authority embarked on feasibility studies of the industry to ascertain the readiness of industry players, how they can digitize their businesses, a move he said revealed there was no level of the usage of digitized platforms across the length and breadth of the country.
“Almost 50% of operators had no online provisions at their establishments at all, so all operations were done manually, but 80% of transactions were done using the mobile phone and less than 30% of operators were logged-in to any of the global system that were available for tourism”.
According to Mr. Agyeman, the Single Window application is aimed at tackling challenges in the tourism industry targeted at putting Ghana on the map, providing real time data for policy makers and investors and further cut down on delays in registration and licensing of tour operators”.
In his view, the consolidated portal will bring service operators and the general public into one marketplace to enhance service delivery adding “the platform is robust enough, user friendly and has lots of benefits to the industry, available for every operator to access with their own slides, load services, pictures, pricing for global access” .
Mrs. Bella Ahu, president, Ghana tourism federation, urged industry players to take advantage of the platform, go global, bring products and services up to speed to become competitive for an enhanced, repeated tourism visits by tourist.
The deputy Minister of Tourism Arts and Culture, Mr. Mark Okreku Mantey, Chief Director of the Ministry of Tourism, Mr. John Yao Agbeko, Representatives of GTA and staff from the Ministry were all present at the launch of the all-in- Ghanaapp
SOURCE: Public Relations - MOTAC